AIPMM: Certified Product Manager & Certified Product Marketing Manager Certification Test Preparation
This is a certification preparation course to help the participants refresh the concepts, simulations for questions and
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1
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Introduction
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Product and Service Definitions
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Product Types
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Product Line Decisions
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Branding
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Brand Development
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Product Life Cycle Management
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Special Life Cycles
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Product Strategy
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Value Chains
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Marketing Strategy
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Pricing
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Sales Channels
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Clinic Session Tips
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2
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AIPMM Lifecycle
FREE PREVIEW
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Test preparation video resources
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3
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Sales Cycle & Sales Enablement
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Marketing Mix
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Creating a Marketing Plan
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Product Pricing
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Value-based pricing
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Porter Five Forces Framework
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McKinsey 7-S Framework
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7S Model of McKinsey
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GE McKinsey Nine Box Matrix
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BCG Matrix
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Porter's Generic Strategy for Products
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Competitive strategies of Michael E. Porter
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Ansoff Framework
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Kano Model for Product Feature Priortiization
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Determining Pricing Strategy
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5
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Key Tips and Rules for the Examination
FREE PREVIEW
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AIPMM Test Prep - Section A
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AIPMM Test Prep - Section B
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AIPMM Test Prep - Section C
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7
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Introduction
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Articles
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Guides
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Free Courses
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Videos
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Tools & Templates
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8
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Introduction
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Articles
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Guides
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Free Courses
-
Videos
-
Tools & Templates