Building Creative Confidence to gain the creative edge.

Creativity isn’t just for artists. Entrepreneurs, Engineers and Managers, especially those in early stage enterprises, need creative tools and techniques to design and launch exciting new products and solutions. Without the creative edge, innovation becomes impossible.

Key takeaways:

  • Bust myths on creativity
  • Overcome the psychological and behavioral barriers to build personal and team creativity
  • The seven habits of highly creative individuals
  • The five leadership practices of building an innovation culture
  • The right incentives, processes, and mindsets to spur creativity.

Who should attend?

If you are an engineer, engineering manager, lead, product owner or product manager, project or program manager involved in the design, development, maintenance or launch of solutions, this course is for you.



Your Instructor

Dr. Pavan Soni

Dr. Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. Pavan works closely with the Karnataka Knowledge Commission, FICCI, NHRD, Bangalore Chamber of Industry and Commerce, CII, and European Business Group, among other industry bodies towards shaping their innovation activities. 

Pavan is author of over a dozen papers and articles published in national and international journals, and has contributed to three books on innovation and creativity. He is a Gold Medalist from MBM Engineering College Jodhpur, and did his PGDIE from NITIE Mumbai. Currently, Pavan completed his Doctoral Studies from IIM Bangalore in the domain of innovation

Course curriculum

  • 1

    Introduction

  • 2

    Chapter 1 - Vocabulary of Creativity

  • 3

    Chapter 2 - Habits of Creative People

    • What is a Habit?
    • Curiosity and Experimentation
    • Courage
    • Sense of Humour
    • Power of Association
  • 4

    Chapter 3 - Creativity in the Product Process

    • What is a Product?
    • Where do Ideas come from?
    • Conceptualization to Execution
    • Creativity in Go-to-Market and Product Pricing
  • 5

    Chapter 4 - Design Thinking

    • Visual Thinking
    • Rapid Iteration
    • What is Design Thinking?
    • Customer Centricity
  • 6

    Chapter 5 - Science of Creativity

    • What is the Science Behind Creativity?
    • Best Case Solution
    • Landscaping and Solution Vegetation
  • 7

    Chapter 6 - Landscaping

    • Staying with the Problem and Mind Mapping
    • 5W 1H
    • Storytelling
  • 8

    Chapter 7 - Solution Vegetation/Ideation

    • What is Solution Vegetation?
    • SCAMPER
    • Tiers of Non-Customers
  • 9

    Chapter 8 - Best Case Solution

    • Technique from Design Thinking
    • Non-Dollar Returns

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