What will you learn?

  • Landscape of Digital Marketing
  • Learn the tools and techniques of Website Marketing
  • Social Media Marketing Plan and its elements
  • Implement a Social Media Lead Generation Plan
  • Growth techniques for customer acquisition


There are no prerequisites for this course. This course would be useful for managers, business leaders, individual contributors, and team leaders who need this skill to coordinate with multiple stakeholders and are responsible for decision making.


Digital marketing is a high-level course that will give those who understand marketing the competency to begin to frame a digital and social media plan. It covers a basic understanding of digital and social media, what it is good for, why it is an essential part of today’s marketing mix and then goes into detail on search optimization, Adwords and the use of multiple social media platforms like Linkedin, Twitter, Facebook, Google+, Email, Mobile, Event marketing, pulling together the social media team and the like.

You will learn about Growth Marketing which is an intersection between marketing and technology. It involves using A/B testing to continually improve your web page design, email templates, purchase process, social sharing links, website analytics, content creation, search engine optimization, advertising creatives/landing pages, etc.

Course curriculum

  • 2

    Chapter 2: Introduction to Digital Marketing

    • What is Marketing?
    • 4 P's of Marketing
    • Difference b/w Traditional and Digital Marketing
    • Digital Landscapes in India
    • Digital Marketing Trends 2018
    • Understanding Consumer Decision Journey
    • What Does Digital Marketing Include?
    • Chapter 2 Quiz
  • 3

    Chapter 3: Search Engine Optimization

    • Why is SEO Important?
    • Understanding How Search Engine Works?
    • Set Up Google Analytics
    • Set Up Webmaster
    • Deciding What Keywords to Choose
    • How to Use The Keyword Planner
    • Keyword Rankings
    • "Internal Linking, Header & Footer Links, Content, Title & Meta Tags, Meta Description, Indexing"
    • Building Backlinks
    • Chapter 3 Quiz
  • 4

    Chapter 4: Social Media Marketing

    • What is Social Media Marketing?
    • Different Social Media Channels
    • Social Media Personas
    • Owned, Earned & Paid Media
    • How to create your own social media marketing plan?
    • Facebook Marketing
    • Twitter Marketing
    • Instagram Marketing
    • Chapter 4 Quiz
  • 5

    Chapter 5: Email Marketing

    • What is Email Marketing and Rules of Email Marketing
    • Effective Email Content
    • Newsletters
    • Tools of the Trade
    • Email Marketing Vs Marketing Automation
    • Chapter 5 Quiz
  • 6

    Chapter 6: Inbound Marketing

    • What is Inbound Marketing?
    • Why Inbound?
    • Understanding Inbound Methodology
    • How to create content that attracts customers?
    • How to never run of content ideas?
    • How to market your content?
    • What is Lead Generation and How do Generate Leads?
    • What Is A Landing Page?
    • What Are Different Types of Testing Available For Landing Pages?
    • What is Conversion Rate Optimization (CRO)?
    • Benefits of CRO
    • Understanding Conversion Funnel
    • The Most Important Metric
    • Chapter 6 Quiz
  • 7

    Chapter 7: PPC Advertising

    • What is Pay-Per-Click (PPC)?
    • Benefits of PPC
    • PPC Networks
    • Adwords Capabilities & Targeting
    • Setting up Adwords Account & Campaign
    • Different Types Of Keyword Matches
    • Important Metrics to Measure
    • Chapter 7 Quiz
  • 8

    Chapter 8: Analytics

    • What Is Web Analytics?
    • Why Is Web Analytics Important For A Business?
    • What is Google Analytics?
    • KPIs in Google Analytics
    • Google Analytics for Beginners
    • Tracking Conversions
    • Chapter 8 Quiz
  • 9

    Case study

    • B2B
    • B2C
  • 10


    • Final Quiz
  • 11

    Curated Learning Library

    • Introduction
    • Articles
    • Guides
    • Free Courses
    • Videos
    • Tools & Templates


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.