Go-to-Market plan with clearly defined objectives and effective strategies
Process and methods to convert prospects and inquiries to acquire customers
Product positioning and selling value
Craft effective product messaging for various stakeholders
Product launch strategies
Pre-requisites
There are no prerequisites for this course. This course would be useful for managers, business leaders, individual contributors, and team leaders who need this skill to coordinate with multiple stakeholders and are responsible for decision making.
Description
This course introduces you to the fundamentals of product marketing. You will learn how a go-to-market strategy is crafted and implemented. Go-to-Market plan helps companies that plan to launch products to ensure that you are including the right elements in the decision-making process, thinking about the end-to-end customer experience and understanding the multi-step delivery process so that expensive mistakes are avoided. A well-crafted Go-To-Market plan plays a vital role in how the business will perform. The course is a blend of established theoretical frameworks, case studies, and hands-on teaching methodology. This course also focuses on customer adoption and brings a comprehensive set of methodologies and tools involved in the customer acquisition and retention management in Marketing of a product.
Course curriculum
1
Course Overview
Course overview
2
Chapter 1 - Product Marketing Fundamentals
Introduction
Product Marketing vs Product Management
Understanding the Market and competition - Customer Segmentation
Understanding Buyer Persona & Compelling Value
Chapter 1 Quiz
3
Chapter 2 - Go-To- Market Strategy
Introduction
Positioning
GTM Strategy and Positioning as an Iterative process
Chapter 2 Quiz
4
Chapter 3 & Chapter 4 - Planning and Budgeting, Conceptualizing Marketing Ideas Standards of Planning & Budgeting
