Key takeaways

  • Strategic thinking ability by understanding the language of business
  • Craft strategies by critically reflecting on existing tools and theories of strategy
  • Best practices to successfully execute on the business plan within an existing company


There are no pre-requisites for this course. This course would be useful for managers, business leaders, individual contributors, and team leaders, who need the skills to make critical decisions.


Success in business largely depends on solving the right customer problem in a unique way and creating sufficient competitive advantage ahead of one’s competitors. This course covers the concept of competitive advantage and strategy analysis processes and tools to investigate industry, competition, and technology. You will learn to use strategic analysis and tools to create actionable strategies for your business. You will also learn the managerial and business skills and the critical thinking required for the sustainable technological competitive advantage of a firm. Formal techniques and models for analyzing product portfolios and decisions will be discussed and practiced.

Your Instructor

Dr. Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. Pavan works closely with the Karnataka Knowledge Commission, FICCI, NHRD, Bangalore Chamber of Industry and Commerce, CII, and European Business Group, among other industry bodies towards shaping their innovation activities.

Pavan is author of over a dozen papers and articles published in national and international journals, and has contributed to three books on innovation and creativity. He is a Gold Medalist from MBM Engineering College Jodhpur, and did his PGDIE from NITIE Mumbai. Currently, Pavan completed his Doctoral Studies from IIM Bangalore in the domain of innovation management.

Course curriculum

  • 2

    Chapter 2: The Nature and Purpose of Strategy

    • Learning Objective
    • Origin of Strategy
    • What Is Strategy?
    • What Strategy Is Not?
    • Why Strategy?
    • Levels of Strategy
    • Chapter Quiz
  • 3

    Chapter 3: Industry and Environment Analysis

    • Learning Objective
    • Why Industry Analysis?
    • Porter’s Five Forces Model
    • PESTEL Analysis
    • Assessing Disruptive Forces
    • Strategy Canvas
    • Chapter Quiz
  • 4

    Chapter 4: Corporate Strategy

    • Learning Objective
    • What is a Corporate Strategy?
    • Three Horizons of Growth
    • SWOT Analysis
    • Blue Ocean Strategy
    • Chapter Quiz
  • 5

    Chapter 5: Business Strategy

    • Learning Outcome
    • What is a Business Strategy?
    • Basis of Competition
    • Fit and Stretch Mindset
    • BCG Matrix
    • Business Model Canvas
    • McKinsey 7-S Framework
    • Chapter Quiz
  • 6

    Chapter 6: Choosing and Defining Product Strategy

    • Learning Objective
    • What is Product Strategy?
    • Components of Product Strategy
    • Competitive Positioning
    • Crossing the Chasm
    • Imitation Barriers
    • Frameworks: Ansoff Matrix, Kano Model, Product Market Fit Pyramid, Balanced Scorecard
    • Product spread
  • 7

    Chapter 7: Building Strategic Thinking

    • Learning Objectives
    • Holistic Thinking
    • Outside-in Perspective
    • Creating a Stretch
    • Trade-off
    • Ambidexterity
    • Chapter Quiz
  • 8

    Chapter 8: Conclusion

    • Summary
    • Product analysis
  • 9

    Strategic Acumen for Product Leaders

    • Introduction
    • Articles
    • Videos
    • Tools & Templates


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.