Course curriculum

  • 2

    Chapter 1 - Understanding Customers

    • 1.1 Importance of Understanding Your Customers
    • 1.2 - How to understand your customer
  • 3

    Chapter 2 - Customer Interaction

    • 2.1 - Introductions
    • 2.2 - Building Relationships and Understanding Customer's Environment
    • 2.3 - References
    • 2.4 - Take Notes
  • 4

    Chapter 3 - Communicating With Your Customers

    • 3.1 - Effective Communication
    • 3.2 - B2B Communication
  • 5

    Chapter 4 - Ethnography

    • 4.1 - Ethnography and It's Importance
  • 6

    Chapter 5 - Persona

    • 5.1 - What is a Persona
    • 5.2 - Creating Personas - Persona BAG
    • 5.3 - BAG Framework - Behaviour,Aspirations, Goals
    • 5.4 - Designing a Sample Persona
  • 7

    Chapter 6 - Buyer Persona

    • 6.1 - Building a Buyer Persona
    • 6.2 - Why do Personas Fail
  • 8

    Chapter 7 - Understanding The Problem and Solution

    • 7.1 - Understanding the Problem
    • 7.2 - Understanding the Solution
  • 9

    Chapter 8 - Summary

    • Final Quiz
    • 8.1 - Summary