What will you learn?

  • Journey of idea to commercially successful products or solutions
  • Develop a value proposition using the value prop canvas framework
  • Fundamental personas & user stories
  • Customer interviewing techniques

Pre-requisites

There are no prerequisites for this course. This course would be useful for managers, business leaders, individual contributors, and team leaders who are value creators.

Description

A clear understanding of the consumer is critical to the success of any business. The focus of this course is to help participants become keen observers of strategic consumer insights and hence build a value proposition for their products.

Creative problem solving is recognized by most successful organizations as an essential skill that enhances the leadership capabilities of employees as well as the business potential of the organization. This skill will enable you to better appreciate the customer’s needs and hence create better solutions for the same.

Value Proposition Design helps you understand the core challenges of your business- creating the products that customers want to buy. This course will teach you the processes and tools that you need to build great products. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website.

Course curriculum

  • 2

    Chapter 1 - Understanding Customers

    • 1.1 Importance of Understanding Your Customers
    • 1.2 - How to understand your customer
    • Chapter 1 Quiz
  • 3

    Chapter 2 - Customer Interaction

    • 2.1 - Introductions
    • 2.2 - Building Relationships and Understanding Customer's Environment
    • 2.3 - References
    • 2.4 - Take Notes
    • Chapter 2 Quiz
  • 4

    Chapter 3 - Communicating With Your Customers

    • 3.1 - Effective Communication
    • 3.2 - B2B Communication
    • Chapter 3 Quiz
  • 5

    Chapter 4 - Ethnography

    • 4.1 - Ethnography and It's Importance
    • Chapter 4 Quiz
  • 6

    Chapter 5 - Persona

    • 5.1 - What is a Persona
    • 5.2 - Creating Personas - Persona BAG
    • 5.3 - BAG Framework - Behaviour,Aspirations, Goals
    • 5.4 - Designing a Sample Persona
    • Chapter 5 Quiz
  • 7

    Chapter 6 - Buyer Persona

    • 6.1 - Building a Buyer Persona
    • 6.2 - Why do Personas Fail
    • Chapter 6 Quiz
  • 8

    Chapter 7 - Understanding The Problem

    • 7.1 - Understanding the Problem
    • 7.2 - Asking the right questions
    • 7.3 - Why do problems exist
    • 7.4 - JTBD types (core, social, emotional)
    • 7.5 - Customer Profile Map
    • Chapter 7 Quiz
  • 9

    Chapter 8 - Understanding the Solution

    • 8.1 - Understanding the Solution
    • 8.2 - Journey Map
    • 8.3 - The Value Map
    • 8.4 - Elements of Value
    • Chapter 8 Quiz
  • 10

    Chapter 9 - Summary

    • 9.1 - Summary
    • Final Quiz
  • 11

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