Design Thinking is an approach that enables even the most traditional thinkers to think innovatively and create outcomes that are beneficial for the customer. It is a human-centered design process that makes problems seem simple and manageable.

Why the interest in design thinking now? It is because the process of design thinking has been found to lead to greater creativity and better solutions for problems.

This course by the Institute of Product Leadership covers all the fundamental concepts of Design Thinking for Product Leaders. The course instructor Dr.Pavan Soni initially gives you a primer on Design Thinking. Later, he takes you through the 5 stages of Design Thinking to help you understand how to target the right problem to solve and generate ideas to solve the problem.

Your Instructor

Dr. Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. Pavan works closely with the Karnataka Knowledge Commission, FICCI, NHRD, Bangalore Chamber of Industry and Commerce, CII, and European Business Group, among other industry bodies towards shaping their innovation activities. 

Pavan is author of over a dozen papers and articles published in national and international journals, and has contributed to three books on innovation and creativity. He is a Gold Medalist from MBM Engineering College Jodhpur, and did his PGDIE from NITIE Mumbai. Currently, Pavan completed his Doctoral Studies from IIM Bangalore in the domain of innovation management.

Course curriculum

  • 1


    • Course relevance
    • Learning outcomes
    • Introduction to topics
  • 2

    What is Design Thinking?

    • What is DT
    • Why DT now
    • Why DT for product leaders
    • Chapter Quiz
  • 3

    Key Tenets of Design Thinking

    • Key tenets of DT
    • Chapter Quiz
  • 4

    The Mindset of DT

    • The mindset for DT
    • Empathy
    • Integrative thinking
    • Defer judgement
    • Embrace experimentation
    • Trust the process
    • Chapter Quiz
  • 5

    The Approach of Design Thinking

    • The Approach of Design Thinking
    • Empathize
    • Define
    • Ideate
    • Prototype
    • Test
    • Chapter Quiz
  • 6


    • Empathize
    • Mindset
    • Methods
    • Fly on the wall
    • What-How-Why
    • Role playing
    • Empathy map
    • Pain-Gain Analysis
    • Analogous empathy
    • Extreme users
    • Journey map
    • Error analysis
    • Chapter Quiz
  • 7


    • Define
    • Mindset
    • Chapter Quiz
  • 8


    • Impose constraints
    • Historical analysis
    • Power of Ten
    • Brainstorming
    • Chapter Quiz
  • 9


    • Buyers for Action
    • Identify a variable
    • Methods
    • Paper Prototyping
    • Scaled Prototyping
    • User-driven Prototyping
    • Storyboarding
    • Chapter Quiz
  • 10


    • Mindset
    • Methods
    • Storytelling
    • Feedback Capture Cards
    • Scenario Planning
    • Chapter Quiz
  • 11


    • Summary
    • Chapter Quiz


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.