Learn the relevant skills to get into the hottest role in tech today!

The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.

What will you learn?

  • Get a sound introduction to the world of products
  • Understand value and the value management journey that is critical to the lifecycle of all products
  • Understand the Adaptive Productizing Process, a leading framework for product innovation
  • Learn the nuances and career track of the Product Manager role.


No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.


A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.

Course Includes:

  • On-demand video of the course material
  • Supplementary Resources
  • Lifetime access to all material
  • Chapter-end and course-end quizzes
  • Study Guide

Course Curriculum

  • 1


    • Introduction to Product Management Fundamentals
  • 2

    Chapter 1 - Understanding Product Management

    • Product Management Fundamentals - Getting Started
    • What is a Product?
    • Difference between a Product and a Service
    • Moving from Services to Products.
    • The Product Manager Mindset
    • What is the Product Lifecycle?
    • What is Product Management?
    • Review & Recap
    • Chapter Quiz
  • 3

    Chapter 2 - Value Management

    • What is Value?
    • What is Value Management
    • Understanding Value
    • Creating Value
    • Capturing Value
    • Communicating Value
    • Delivering Value
    • Review & Recap
    • Chapter Quiz
  • 4

    Chapter 3 - The Adaptive Productizing Process

    • What is The Adaptive Productizing Process?
    • Market Analysis
    • Strategic Planning
    • Product Planning
    • Go To Market
    • Sales Enablement
    • Delivering Delight
    • Review & Recap
    • Chapter Quiz
  • 5

    Chapter 4 - The Product Manager Role

    • Role of a Product Manager
    • PM Interlock with org
    • CEO of the Product!
    • Anatomy of a Product Manager
    • Career Path of a Product Manager
    • Who is a Product Leader?
    • Chapter Quiz
  • 6

    Final Certification Exam

    • Final Exam


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.